Our approach to marketing is simple: Utilize innovative branding to inspire potential customers to engage in authentic conversations.
This specific approach we refer to as Conversation Marketing. Ultimately, the goal is to grow your brand in a substantial and sustainable way with no gimmicks. We want your customers to invest themselves into the success of your business.
Our main objective is to drive valuable consumers to sign up for your app. We'll focus on building your sales funnels, spreading awareness and encouraging engagement via social media, as well as leveraging affiliates/influencers and paid advertising opportunities.
For marketing projects, our team operates using a waterfall workflow with collaboration, feedback, and optimization in mind. Each stage of our approach is repeated in 2 month segments, targeting specific audiences. One segment ultimately makes up a full Conversation Marketing system.
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Onboarding
The goal is to lay the foundation of the project with required information including the setup of communication platforms, shared drives and folder architecture. We'll outline the website's functional needs and aid in organizational set up.
Outline Objectives
With the information provided, we set up a list of goals, milestones towards completion, taking into consideration our timeline.
Project Planning
Our in-house project manager will breakdown the project roadmap and ensure we are all on the same page.
Competitor Analysis
We look at competitors and/or websites of a similar quality in order to spot emerging trends in the market to allow us to stay ahead of the competition and stand out amongst the crowd.
Audience Evaluation
We collaborate with user insight to identify their needs and what drives them. This aids in content creation, branding and user journey.
Technical Review
To gain technical guidance on in-house platforms and system setup. We will include a level of consultation to ensure the platforms in use allow best efficiency in our work.
This includes a full audit of past marketing efforts if applicable.
Brand Review
To study what is readily available and how we take it to the next level. We look at the current brand identity, colors and font pairings to create consistency in our design.
Brainstorming
Using insight from our brand review, this stage is to look at art direction, content ideas, imagery and more.
Content Strategy
The focus is to create content that grows your reputation and establishes you as a recognized authority in your market. We'll leverage the content to build organic conversations with your target audience. As well as utilizing influencers by having them host Twitter/Facebook/Webinar chats with their audiences, in which we participate.
Wireframes
This is the foundation layout of the site, a basic frame to which we inject our branding guideline and content. We pay close consideration to the content creation stages and how it will be laid out best within the site to maximize engagement.
Creative Design
As part of our branding process, we take all the information and designs we have created and begin feeding it into the wireframes of the site to mockup how the website looks and behaves, at this stage we will have a clear route of identity. This includes a full round of reviews before signing off and moving into the build of the content.
Technical Specification
We will setup and optimize any and all accounts relative to the campaign, this may include social media platforms, publishing tools, and CRM. We will also consult on best practices for email, website, and hosting.
Social Strategy
One aspect of the social strategy is to build organic conversations with your target audience. One tactic we will deploy leverages influencers by having them host Twitter/Facebook/Webinar chats with their audiences, in which we participate.
Growth Hacking
The goal of growth hacking marketing is to utilize tactics that create substantial growth in a short amount of time. Tactics may include leveraging Reddit, Quora and performance marketing.
Content Marketing
With a focus on branding/design, we will keep the social channels fresh while encouraging engagement that leads to tangible actions.
The goal in the development of content is to provide beneficial resources to your audience, while strengthening your brand's reputation. All content will contain call to actions that ultimately guide customers through your sales funnels.
Paid Ads
Highest value attention for the lowest amount of money is key. In addition to leveraging influencers, we'll also focus on purchasing Facebook ads, optimized to age, interest, and location.
PPC campaigns and Adroll retargeting can also be utilized but we do not recommend making this a key element of your marketing unless you plan on investing a significant amount of money in advertising.
Email Marketing
Yes, email lists are still extremely valuable resources for businesses in 2019. The key is to not spam your subscribers and only offer engaging, valuable content that makes them feel special.
Keyword Research & Insight
To this point, we've already studied your competition and audience. Now, we'll leverage that data to optimize your content marketing and advertising to your benefit.
Analytics
At this stage, we optimize analytics across the board to assist in development of the campaign and reporting.
Social Schedule
Internally, we use a content calendar to plan all social media, blog, vlog, and additional content for the month. We've found that this is extremely beneficial for organization purposes, and it also allows us the freedom to adjust content without slowing the creation process down.
Performance Marketing
Launching as a beta in Summer 2019, our performance marketing network will give our clients the opportunity to work with trusted affiliates we've developed relationships with over the years. The goal will be to drive conversions for our clients, without a bloated cost and an inability to control/monitor affiliate promotional tactics.
Another aspect of this will be leveraging our botting service, which is designed to increase engagement across all social channels.
Digital PR
With the help of our market research, we'll focus on digital public relations to promote content and seek backlinks. Additionally, we'll look to secure interviews and speaking engagements.
The goal is for a mixture of quality and quantity. Most large news outlets find their stories via smaller quality news outlets.
Reporting
We submit monthly reports to track the success of campaigns, as well as identify pain points or potentially missed opportunities. Internally, we closely evaluate campaigns weekly to spot trends in advance.
Evaluation
Each month, we'll meet with you to get feedback on our process and have an open discussion regarding the month ahead.
A keen focus on brand identity and design will keep each social channel fresh and on-brand.
Prior to the start of any marketing activities, it's important to focus on conducting in-depth competitor research, to learn important information about your competitors and also the buying patterns of the people your competitors target.
Click the link below to download a sample PDF of Competitor Market Research:
To start, we’d like to explore securing signups via two sources: 1) Social Media Advertising; and 2) Influencer/Affiliate Marketing.
The types of content and messaging will largely depend on the demographics we’ll be targeting. Although, we know that with advertising it will be up to us to create the content; our work with influencers, will result in unique content that they can ultimately create themselves.
In addition to the above, we’ll also need to focus on establishing Granularity’s brand. This means creating experiences that are unique to your company.
For example, if the ethos of the company is a focus on helping people, we can work with organizations or philanthropists on daily or weekly campaigns to put money in the pockets of users and also donate a match from each question answered to a cause or organization.
Online events are also a great means to boost engagement and drive signups to Granularity. From chats to contests/challenges, we can get creative in ways to engage.
We study your competition and audience to understand the search phrases used to find your website, thus creating higher domain authority, leading to better search rankings.
To increase brand authority we will create a full audit on Google Business, This will improve search results, aid in testimonials/reviews and add needed information to search results.
Monthly Contract
*We offer the opportunity for retainers to be negotiated for long-term, ongoing projects in the future.
$1500/mo
Have Questions? Send us a message:
hello@weriseco.com
