Our approach to marketing is simple: Utilize innovative branding to inspire potential customers to engage in authentic conversations.
This specific approach we refer to as Conversation Marketing. Ultimately, the goal is to grow your brand in a substantial and sustainable way with no gimmicks. We want your customers to invest themselves into the success of your business.
Our main objective is to drive valuable and on target customers to your company website. We'll focus on building and/or refining your sales funnels, spreading awareness and encouraging engagement via social media, as well as leveraging affiliates/influencers and paid advertising opportunities.
For marketing projects, our team operates using a waterfall workflow with collaboration, feedback, and optimization in mind. Each stage of our approach is repeated in 2 month segments, targeting specific audiences. One segment ultimately makes up a full Conversation Marketing system.
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Onboarding
The goal is to lay the foundation of the project with required information including the setup of communication platforms, shared drives and folder architecture. We'll outline the website's functional needs and aid in organizational set up.
Outline Objectives
With the information provided, we set up a list of goals, milestones towards completion, taking into consideration our timeline.
Project Planning
Our in-house project manager will breakdown the project roadmap and ensure we are all on the same page.
Competitor Analysis
We look at competitors and/or websites of a similar quality in order to spot emerging trends in the market to allow us to stay ahead of the competition and stand out amongst the crowd.
Audience Evaluation
We collaborate with user insight to identify their needs and what drives them. This aids in content creation, branding and user journey.
Technical Review
To gain technical guidance on in-house platforms and system setup. We will include a level of consultation to ensure the platforms in use allow best efficiency in our work.
This includes a full audit of past marketing efforts if applicable.
Brand Review
To study what is readily available and how we take it to the next level. We look at the current brand identity, colors and font pairings to create consistency in our design.
Brainstorming
Using insight from our brand review, this stage is to look at art direction, content ideas, imagery and more.
Content Strategy
The focus is to create content that grows your reputation and establishes you as a recognized authority in your market. We'll leverage the content to build organic conversations with your target audience. As well as utilizing influencers by having them host Twitter/Facebook/Webinar chats with their audiences, in which we participate.
Wireframes
This is the foundation layout of the site, a basic frame to which we inject our branding guideline and content. We pay close consideration to the content creation stages and how it will be laid out best within the site to maximize engagement.
Creative Design
As part of our branding process, we take all the information and designs we have created and begin feeding it into the wireframes of the site to mockup how the website looks and behaves, at this stage we will have a clear route of identity. This includes a full round of reviews before signing off and moving into the build of the content.
Technical Specification
We will setup and optimize any and all accounts relative to the campaign, this may include social media platforms, publishing tools, and CRM. We will also consult on best practices for email, website, and hosting.
Social Strategy
One aspect of the social strategy is to build organic conversations with your target audience. One tactic we will deploy leverages influencers by having them host Twitter/Facebook/Webinar chats with their audiences, in which we participate.
Growth Hacking
The goal of growth hacking marketing is to utilize tactics that create substantial growth in a short amount of time. Tactics may include leveraging Reddit, Quora and performance marketing.
Content Marketing
With a focus on branding/design, we will keep the social channels fresh while encouraging engagement that leads to tangible actions.
The goal in the development of content is to provide beneficial resources to your audience, while strengthening your brand's reputation. All content will contain call to actions that ultimately guide customers through your sales funnels.
Paid Ads
Highest value attention for the lowest amount of money is key. In addition to leveraging influencers, we'll also focus on purchasing Facebook ads, optimized to age, interest, and location.
PPC campaigns and Adroll retargeting can also be utilized but we do not recommend making this a key element of your marketing unless you plan on investing a significant amount of money in advertising.
Email Marketing
Yes, email lists are still extremely valuable resources for businesses in 2019. The key is to not spam your subscribers and only offer engaging, valuable content that makes them feel special.
Keyword Research & Insight
To this point, we've already studied your competition and audience. Now, we'll leverage that data to optimize your content marketing and advertising to your benefit.
Analytics
At this stage, we optimize analytics across the board to assist in development of the campaign and reporting.
Social Schedule
Internally, we use a content calendar to plan all social media, blog, vlog, and additional content for the month. We've found that this is extremely beneficial for organization purposes, and it also allows us the freedom to adjust content without slowing the creation process down.
Performance Marketing
Launching as a beta in Summer 2019, our performance marketing network will give our clients the opportunity to work with trusted affiliates we've developed relationships with over the years. The goal will be to drive conversions for our clients, without a bloated cost and an inability to control/monitor affiliate promotional tactics.
Another aspect of this will be leveraging our botting service, which is designed to increase engagement across all social channels.
Digital PR
With the help of our market research, we'll focus on digital public relations to promote content and seek backlinks. Additionally, we'll look to secure interviews and speaking engagements.
The goal is for a mixture of quality and quantity. Most large news outlets find their stories via smaller quality news outlets.
Reporting
We submit monthly reports to track the success of campaigns, as well as identify pain points or potentially missed opportunities. Internally, we closely evaluate campaigns weekly to spot trends in advance.
Evaluation
Each month, we'll meet with you to get feedback on our process and have an open discussion regarding the month ahead.
A keen focus on brand identity and design will keep each social channel fresh and on-brand.
Prior to the start of any marketing activities, it's important to focus on conducting in-depth competitor research, to learn important information about your competitors and also the buying patterns of the people your competitors target.
Click the link below to download a sample PDF of Competitor Market Research:
Here's a few of the initial ideas that come to mind for potential marketing that may be beneficial for TMF:
1. Let the Maverick Era begin… #iMaverick
A. Focus on engagement, education, & storytelling to inspire “wins”
The Maverick Firm has the opportunity to empower minorities from a grassroots level at the start, but with the ability to quickly scale into something much larger. I see TMF targeting multiple age demographics, particularly with a fresh/real brand that minorities can relate to.
I’d like to expand upon the foundation you’ve already created to focus on direct engagement with: children/teens, young adults, and middle-aged adults; both on and offline.
How will we do this?
I. Children/Youth
Start them early they say… Children/youth represent two things: 1) The Future; 2) Direct access to their parents in the form of wins.
1. Classroom Workshops (with both students & parents present)
A. Working with teachers/school administrators, plan a workshop with parents in attendance (visual ideas below)
A. Gif + two photos (series of photos — IG; Canvas FB story w/ link to Website landing page)
B. Landing Page
C. User Branded Content
D. IG Stories
E. Video Highlights, Flyer, PDFs, Family Stories
2. Sports Teams (with athletes & parents present)
A. Working with coaches to plan a workshop with parents in attendance
3. Additional Hobbies/Activities/Church Groups
A. Working with instructors and mentors to plan a workshop with parents in attendance
Using examples from other child entrepreneurs (lemonade; bowtie; etc) craft a workshop with activities that teach/encourage children/youth the importance of entrepreneurship and financial freedom.
Example: Share the story of the young girl who started a lemonade company, which inspired NFL players to invest in her business. -> Ask kids what their dreams or even business ideas are -> Have students do fun activities with their parents to flesh out their business idea. -> Provide actionable next steps to starting such a business from a financial/investment standpoint.
The goal is for them to be so inspired that they seek out help from TMF to take the initial first steps to starting such an endeavor.
II. Young Adults
Coming out of college, I knew I wanted to be an entrepreneur but in no way was it motivated by financial freedom. However, Young Adults is a key demographic for long-term growth, specifically in relation to having brand champions for TMF.
1. Classroom Workshops
A. Work with professors/school administrators
B. Fraternities & Sororities, Student orgs, etc
2 . Definitely targeted paid advertising
One avenue that should be further explored is focusing on celebrities, athletes, influencers that are meaningful to this demographic and build out content with this specifically in mind.
Example: You've previously discussed Jay-Z and Master P, but what if there were entire campaigns focused on their stories? Social Media posts -> Blog Posts -> Downloadable tips and even ebooks exploring their success -> Webinar or Live Workshops.
III. Middle-Aged Adults
1. Local Businesses
A. Work with business owners to gain access to employees
2. Leverage Linkedin
A. Beyond your own network, look to secure speaking engagements via business owners
3. Sponsor events & Attend Local Meetups
A. Goal is to get in front of as many people as possible
Storytelling is going to be a key tactic with this demographic. Share stories that touch on their pain points and offer real-life solutions. Create content that they can relate to that will inspire them to act, because this is the demographic that is more than ready to make moves. Be mindful of their schedule!
Example: Share the stories of your current and past clients. A great example of this is "Humans of NY." Build campaigns with authenticity at its core. Social Posts -> Blogs -> Live Online Chats -> Potentially even an online magazine
Video, GIF, Image, E-Mag (Webflow), Instagram Stories, Snapchat (To Capture Live Events - Create Filter), Linkedin, Youtube
Visual Ideas:
1. Cold Hard Facts (image)
2. Inspirational Image & Quote
3. Celebrity Success Stories (Blog Post - banner image) -> 1 image, 1 video
4. Generic Blog Post (video) -> 1 image, 1 video
5. Blog Post Infographic
6. User Branded (1 image & 1 video)
7. Instagram Stories
8 . Linkedin (identify speaking engagement leads)
We study your competition and audience to understand the search phrases used to find your website, thus creating higher domain authority, leading to better search rankings.
To increase brand authority we will create a full audit on Google Business, This will improve search results, aid in testimonials/reviews and add needed information to search results.
Monthly Contract
*We offer the opportunity for retainers to be negotiated for long-term, ongoing projects in the future.
$750/mo
Have Questions? Send us a message:
hello@weriseco.com
