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Creating the brand from scratch to compete against heavy hitters in this industry.
Approach to attracting customers for a high-ticket product with zero credibility and awareness for the brand.
We created designs and messaging that would set them apart from competitors. Since the product's specifications were better than their competitors, with the marketing strategy, we took a technical approach to engaging potential customers by continually discussing specifications.
Create a noteworthy brand that matched the quality of the product.
