Currently, you have a product in development that you'd like to drive signups via a referral program. Your initial target audience will likely come from market research provided by agencies in your beta. You need help with branding, awareness, and marketing.
Broken up into phases with distinct action lists, in this plan, we will highlight key areas we recommend investing in, along with outlined tasks to inspire you.
What does your current branding say about your business? More than just a logo and color scheme, your customers should feel immersed in your brand's identity. They should know who you are, what you do, how you make them feel.
We believe this is an area your company can excel with a bit more work, particularly in a time where emotions are high amongst consumers.
Having a great product and excellent customer service are selling points after consumers know who you are. But how do you get their attention? It's all about standing out in a crowded room.
Although you'll be launching the beta with only a landing page, one thing to keep in mind for your full website and also social media content, is that these are all extensions of your application. We want to create a spaces that leave such an impression, that consumers will need to join your journey.
Want your beta to be a success? Go where consumers are and talk to them. We want them to feel inspired to be active
participants in the growth of your company. Our campaigns include, but aren't limited to, the following:
Before developing a strategy, it's important to understand emerging trends in your industry and with your competitors.
Your strategy should be easily defined campaigns that encompass all marketing efforts you plan on executing and includes tangible goals.
Each campaign should include a sales funnel that will guide your customers from awareness to purchase. Tracking URLs should be utilized for all touchpoints, email, sms, and social media. Additionally, journeys should be identified, and autoresponders created.
The goal in the development of content is to provide beneficial resources to your target audience, while strengthening your brand's reputation. Engaging content drives tangibles action.
Create a world consumers want to be a part of by utilizing technology to expand your reach. From chats and digital events to filters and interactive challenges/games. The possibilities are literally at your fingertips.
Affiliates, botting, popular less utilized networks, etc. The goal with growth hacking is to deploy tactics that create substantial growth in a short period of time.
If you are confident that our solutions will get you to your goal, we invite you to hire us.
The point of contact for this project will be Heather Rose. She'll work with you to implement each aspect of the plan of action and as a potential equity partner will enlist the resources of her team to grow Granularity.
